Tougher Together

Patagonia Films came to us with a seed of an idea—“tougher together”—for their Workwear line made with rugged hemp denim. We built a campaign around real stories of collaboration, grit, and community, from family farms and trail crews to woodworkers turning fallen trees into art. Anchored by an African Proverb delivered by Judith Yisrael: “If you want to go fast, go alone. If you want to go far, go together”— this became the heart of a film that’s all about craft, connection, and showing up for each other.