Nano Puff Redesigned

Patagonia tapped us to direct and produce the launch of their redesigned iconic Nano Puff jacket—staying true to the anywhere-and-everywhere spirit that made it a classic. Built largely in post, we shaped 16 years of archival footage into a fresh narrative and layered in crisp studio product shots. We capped it with a nimble shoot on the sandstone above Santa Barbara for texture, scale, and that signature Patagonia feel.