A Net Plus

Patagonia came to us with a spark of an idea: tell the story of Bureo, a company turning discarded fishing nets into high-performance, closed-loop material. We took that spark and made a short film that’s equal parts informative and charming, following Bureo’s founder, Ben, as he walks us through the surprisingly hands-on process of transforming ocean waste into something new. It’s a human, solution-driven story—and a reminder that small innovations can drive big change. Since the film’s release, Bureo has become the backbone of Patagonia’s entire recycled line and now partners with brands like Nike, Rivian, REI, and Outerknown.